‘Tis the Season to Flip! Create Your Own Catalogs on Flipboard

Inside Flipboard / November 11, 2013


Time to think about gifts, wishlists and holiday plans—so it’s a good thing that today marks the official launch of shopping on Flipboard. Now you can discover, collect and buy products via Flipboard and create your own catalogs.

Start by exploring the possibilities in the new Shopping category in the Content Guide. In it, you’ll find 10 magazines curated by the Flipboard team, including “Modern Man,” “Beauty Bar,” “Home Sweet Home,” “The Pantry” and “The Active-ist,” as well as shoppable brand magazines from Banana Republic, Birchbox, eBay, Etsy, Fab, Levi’s and ModCloth. Celebrity curators like chef Daniel Boulud (“Holiday Favorites”), designer Cynthia Rowley (“All Things Cynthia”), singer Sara Evans (“A Real Fine Place”) and actress Alyssa Milano (“Gifts for the Woman in Your Life”) are also sharing things they love into creative catalogs, as are publishers like InStyle, The Verge and Nylon Guys. There’s tons to discover.

Inspired to add to the mix? Install the new Flip It bookmarklet on your browser bar. If you already have it, be sure to upgrade to the new shopping-enabled bookmarklet. Learn more here:

Using the bookmarklet, you can add products from virtually any retail site on the Web into your magazine. When flipped into your magazine, most products will display a price, quickly indicating to readers that it’s a shoppable item. Your readers can then tap in to buy the product from the originating Web site. You can mix products with articles, photos, videos and even audio from SoundCloud, creating a catalog with a story to tell.

So get started making your wishlists, gift lists, lookbooks and catalogs. Share them with us on Twitter using the #FlipShopping hashtag. We’ll feature great shoppable magazines every week throughout the holiday season and beyond.

And of course, don’t forget to share them with loved ones, too. They make excellent hints!

~The Flipboard Team