Campaigns Worth Knowing: Leading Hotels of the World, Nest and Microsoft
Business Blog / August 14, 2015
Mobile video is the fastest growing segment of digital advertising. We’re seeing this first-hand at Flipboard. Video storytelling is starting to dominate the ads we receive from our clients. Since launching full screen ads with video in September 2014, Flipboard has run 83 campaigns leveraging video for storytelling. 60% of August’s campaigns are using video, including Leading Hotels of the World, Nest and Microsoft.
Leading Hotels of the World
Leading Hotels of the World‘s campaign, “Remarkably Uncommon,” ran across the Flipboard platform January through March 2015. They extended their campaign, based on the following three Flipboard strengths: high clickthroughs, high video completion rate and quality branding environment. The Leading Hotel campaign exceeded the Flipboard travel category benchmark of 2%, in addition to exceeding their own click benchmarks.
Nest has been an advertiser on Flipboard since 2013. Branding, video storytelling and engagement are key communication goals. Nest’s innovative brand team is typically first to explore new ad product launches on Flipboard. They are doing another first with Flipboard as part of their August campaign, deploying full screen ads with video and a separate call to action that takes viewers to their website. This new feature allows brands to take control of their creative on the platform, custom designing the secondary call(s) to action and hot spots on creative.
Microsoft Cloud Services
Microsoft Cloud Services (MCS) is reaching business-to-business decision makers on Flipboard. The goal of their marketing on Flipboard is to increase awareness and education of Microsoft Cloud Services. Using audience profiles for their target audience, Flipboard via a partnership with DataLogix, informed Cloud Services what content interests their target audiences followed across the Flipboard platform. MCS is targeting their ads to those interest areas with full screen ads with 8 second video to get the message across.