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Campaigns Worth Knowing: Machine Zone, US Army, Levi’s and Starbucks
Making the Most of Native Content The first Brand Magazines launched on Flipboard in 2011. Since then we have hosted over 100 on our platform. Brand Magazines were the first content marketing solution Flipboard offered to brands. Brand Magazines gave marketers the same opportunity for content discovery as Flipboard provided top publishers. Commonly referred to as Native Advertising, Flipboard has since vastly expanded native ad products beyond Brand Magazines to include Promoted Story, Promoted Collections, and Cinema Loop Video. Let’s take a look this month at several campaigns that are taking advantage of those products and going native. Machine Zone, US Army, and Levi’s A picture is worth a thousand words, as the saying goes — and motion pictures at least doubly so. In October, Machine Zone, US Army, and Levi’s are among just a few of the advertisers utilizing Cinema Loop to visually capture the attention of users. The inaugural Cinema Loop advertiser, Machine Zone, has continued the campaign…